Question 4 of 8
What's not working about your current website? Be brutal — I can handle it.*
Does it reflect your brand? Is the copy clear? Does it look dated? Does anyone actually enquire through it?
Question 6 of 8
Who is your ideal customer?*
Who should land on your site and immediately think "yes, this is exactly what I need"?
Question 7 of 8
Who are your main competitors and what do you think of their websites?
No need to be kind. What do they do well, what do they do terribly, and how do you want to stand out?
Question 8 of 8
What does success look like after this refresh?
More enquiries? Looks more professional? Finally feels like it represents you properly? All of the above?