Launch Ready Questionnaire — JD& - Marketing + Communications

01 — Your Business

Question 1

Your name, business name, and best email address*

Question 2

What's your phone number?*

Question 3

What do you do — explain it like you're telling a friend at a BBQ, not writing a LinkedIn bio.*

A few sentences is perfect. Your natural phrasing tells us a lot about how we should sound for you.

Question 4

Where is your business based, and who do you serve?*

Local area only Locally + some online Fully online / Australia-wide

Question 5

Is this a brand new business, or have you been operating without a proper online presence?*

Brand new — haven't launched yet Operating but invisible online Online but messy — needs a proper reset

Question 6

List your main products or services. A bullet list is perfect.*

02 — The Why

Question 7

Why did you start this business? What's the story behind it?*

Even a couple of sentences. The "why" often becomes your most powerful content.

Question 8

What makes you genuinely different from others in your space?*

If you're not sure yet, think about what customers usually thank you or compliment you for.

Question 9

Pick 3 words you'd want a customer to use to describe your business when you're not in the room.*

03 — Your Customers

Question 10

Describe your ideal customer like a real person. What do they do, want, and worry about?*

"Mums in their 30s who are time-poor and want to feel put-together" beats "females aged 25–45" every time.

Question 11

When a customer is looking for what you offer, what do you think they type into Google?*

Best guess is fine — this helps us set up your Google listing and website for search.

Question 12

How do most of your customers find you right now — or how do you hope they will?

Word of mouth / referrals Google search Driving or walking past Instagram or Facebook Events or markets Not getting many customers yet — that's the point of this

04 — Goals

Question 13

What are the top 1–2 things you want this online presence to actually do for your business?*

Get found on Google when locals search for me Look professional when someone checks us out online Bring in new enquiries or bookings directly Build a local following on social media Replace word-of-mouth as the main way people find us All of the above — full launch from scratch

Question 14

Six months from now, what would make you look back and say "yes — that was worth it"?*

Not looking for numbers. "People are finding us", "we look legit", "I'm posting consistently" — anything real.

Question 15

Is there a deadline or timing that's important — a launch date, event, or season you need to be ready for?

05 — Your Website

Question 16

Your 3-page website will include Home, About, and one more page of your choice. What should that third page be?*

Services / What we offer Contact / Book now Menu or pricing Portfolio or gallery Not sure — let's talk about it

Question 17

Do you have a domain name (e.g. yourbusiness.com.au)?*

Yes — I already have one No — I need one Not sure — need to check

Question 18

Is there a website you've seen that felt like "yes, I want something like that"?

Drop the link or just describe what you liked about it. Doesn't have to be in your industry.

06 — Social Media

Question 19

How do you feel about social media for your business right now?*

Excited — I've been wanting to do this properly Open but a bit lost on what to post Nervous — not sure where to start I know I need it but I don't love social media

Question 20

Will you be managing social media yourself after handover, or will someone else be posting?*

Me — I'll be doing it myself A staff member or team Not sure yet

Question 21

How comfortable are you with showing up personally — your face, talking to camera, behind-the-scenes?*

Very — I want to be the face of the brand Somewhat — occasionally Prefer to stay behind the brand Not at all — brand-only

Question 22

What questions do your customers ask most often before they decide to buy or book?*

This becomes your best content — the stuff that sells without feeling salesy.

07 — Brand Assets & Files

Question 23

Do you have existing brand assets — logo, brand colours, fonts?*

Yes — full brand kit Just a logo Something rough Nothing yet

Question 24

Do you have any existing photos or videos we can use — for the website and social media content?*

Yes — pro photos ready A few decent phone photos Barely anything

08 — Anything Else

Question 25

Anything else you'd want us to know before we dive in?

Competitors, context, something you're nervous about, or just something you want to make sure we don't miss.

All responses are confidential and used solely to prepare for your strategy session.

You're all done.

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